Who (or what) is RAW Design Lab?
RAW is defined as being in or nearly its natural state—unprocessed, unfettered, and powerful. It’s also the raw, unbridled sound of a cheering crowd. Design is the creative art of bringing both aesthetic and functional visions to life. And Laboratory refers to a place of experimentation, observation, and practice—a space where ideas are born and refined.
At RAW Design Lab, we embrace these concepts by fusing authenticity with creativity. We are an independent design company specializing in web development, graphic design, logos, and branding. Every project we undertake is built on a foundation of research, strategy, and creativity. From day one, we embark on an adventure with you, using our full arsenal of design tools to help build a better business.
Yes. We Are Experienced
Professionally educated design expert
Based in New Fairfield, CT and serving clients everywhere online, RAW Design Lab is led by Douglass Ridgeway, who brings over 15 years of web and graphic design experience to the table. Douglass holds a master’s degree in from Pratt Institute in New York City, which fuels our commitment to excellence and innovation.
Collaborative Web Development Solutions
We understand that you come to RAW Design Lab seeking both expertise and guidance. That’s why we work collaboratively with you to explore your ideas and take them from concept to completion. Whether you need a clean, professional, fully responsive WordPress website—or a site built on Wix or Squarespace—we ensure your digital presence is equipped with essential plugins for SEO, security, and analytics. Plus, our Website AfterCare services keep your site running smoothly with timely modifications and updates.
Ongoing Assistance
A website is never truly complete once it’s launched. That’s why our maintenance services are designed to ensure your digital presence remains secure, up-to-date, and continuously performing at its best. We also focus on optimizing performance, providing regular backups, and strengthening security protocols to protect your data. With our support, you can rest easy knowing your online presence is always in good hands, with regular checks and timely adjustments for seamless performance.
eCommerse versus Service websites
We believe that when developing a website for a product-based business, businesses should focus on optimizing the website for conversions. This includes creating product pages that are visually appealing and informative, providing clear calls to action, and making the checkout process as easy as possible. For service-based businesses, the website should focus on showcasing the business’s expertise and providing a clear path for customers to get in touch.
Design Focused Creativity
When it comes to graphic design, we believe that your logo is the cornerstone of your identity, and every element that surrounds it matters. RAW Design Lab partners with you to listen, understand, and create the perfect design solution tailored to your branding needs, including comprehensive marketing design and logo design services.
How We Work
Our Approach to Your Website
Proposal ⇒
We kick off the project by understanding your vision and requirements. Our detailed proposal outlines the project scope, timeline, and budget to ensure we’re aligned from the start.
Development ⇒
With the plan in place, our team builds your website using responsive design best practices. This stage lays the foundation for a robust and scalable online presence.
Refine Design ⇒
Collaboration is key. We work closely with you to fine-tune the design, ensuring every element meets your expectations and delivers an optimal user experience.
Launch ⇒
Once the design and functionality are perfected, we carefully launch your website. We ensure that everything runs smoothly across all devices and platforms so your audience gets a seamless experience.
AfterCare ⇒
Post-launch Maintenance: Our commitment doesn’t end at launch. We provide ongoing maintenance, including software updates, security patches, and performance and health monitoring, to keep your site running smoothly and securely over time.
Ongoing Updates
To keep your website fresh and engaging, we offer continuous content updates. This step ensures your digital presence remains relevant, with timely additions and revisions that reflect your evolving business needs and industry trends.